ããããæ©äŒã«åããµã¹ãããã«ãªã®ããã¢ã€ãã¢ã®äžçãã玹ä»ãå°çèŠæš¡ã§èããææ ®æ·±ã責任ããèŽãç©ãããããã®ç°å¢ã«åªãã補åãäœéšãç¿æ £ãæ¢ããŸãã
ãµã¹ãããã«ãªã®ããã¢ã€ãã¢ïŒç°å¢ã«é æ ®ããèŽãç©ã®ããã®ã°ããŒãã«ã¬ã€ã
ç°å¢æèããŸããŸãé«ãŸãäžçã§ãç§ãã¡ã®èŽãç©ã®ä»æ¹ã¯é²åããŠããŸãããã€ãŠã¯åãåãåŽã®åã³ã ããé¢å¿äºã§ãããã仿¥ã§ã¯ãç§ãã¡ã®éžæãç°å¢ã瀟äŒã«äžãã圱é¿ããã匷ãæèããããã«ãªããŸããããã®ã¬ã€ãã¯ããµã¹ãããã«ãªã®ããã¢ã€ãã¢ã®å æ¬çãªæŠèŠãæäŸããäžçäžã®äººã ã«é©ããæ§ã ãªéžæè¢ãæç€ºããããšã§ãææ ®æ·±ã責任ããèŽãç©ã®å®è·µãä¿é²ããŸãã
ãµã¹ãããã«ãªèŽãç©ãšã¯
ãµã¹ãããã«ãªèŽãç©ãšã¯ããã®æ žå¿ã«ãããŠãç§ãã¡ãèŽãã®ãããããããç°å¢çã»ç€ŸäŒçæªåœ±é¿ãæå°éã«æããããšã§ããããã«ã¯ãåæã®èª¿éã補é ãã茞éã䜿çšã廿£ã«è³ããŸã§ã補åã®ã©ã€ããµã€ã¯ã«å šäœãèæ ®ããããšãå«ãŸããŸãããŸããå ¬æ£ãªåŽåæ £è¡ã責任ããçŽ æèª¿éãšãã£ãå«ççãªé æ ®ãå«ãŸããŸãããµã¹ãããã«ãªã®ãããéžã¶ããšã§ãç§ãã¡ã¯ããç°å¢ã«åªããã瀟äŒçã«å ¬æ£ãªäžçã«è²¢ç®ããããšãã§ããã®ã§ãã
ãµã¹ãããã«ãªèŽãç©ã®åºæ¬ååïŒ
- 廿£ç©ãæžããïŒ å è£ ãæå°éã®ã®ãããåªå ããåå©çšå¯èœãªã¢ã€ãã ãéžã³ãäœ¿ãæšãŠè£œåãé¿ããããšãæ€èšããŸãããã
- ç°å¢ã«åªããçŽ æãéžã¶ïŒ ãªãµã€ã¯ã«çŽ æããªãŒã¬ããã¯çŽ æãåçå¯èœçŽ æã§äœãããã®ãããæ¢ããŸãããã
- ãšã·ã«ã«ãªäŒæ¥ãæ¯æŽããïŒ å ¬æ£ãªåŽåæ £è¡ãšç°å¢ã®æç¶å¯èœæ§ãåªå ããäŒæ¥ã®è£œåãéžã³ãŸãããã
- äœéšã«çŠç¹ãåœãŠãïŒ æçæå®€ãã³ã³ãµãŒãã®ãã±ããã鱿«ã®å°æ è¡ãªã©ãç©ççãªã¢ãã®ä»£ããã«äœéšãèŽãããšãæ€èšããŸãããã
- ææ ®æ·±ãèŽãïŒ åãåã人ã®ããŒãºã䟡å€èгã«åã£ãã®ãããéžã³ãäžèŠãªã¢ã€ãã ã«ãªãå¯èœæ§ãæžãããŸãããã
- ã¢ãããµã€ã¯ã«ãšDIYãåãå ¥ããïŒ åå©çšçŽ æãæäœãã®ã¹ãã«ã䜿ã£ãŠããŠããŒã¯ã§ããŒãœãã©ã€ãºãããã®ãããäœããŸãããã
ãµã¹ãããã«ãªã®ããã¢ã€ãã¢ã®ã«ããŽãªãŒ
ãµã¹ãããã«ãªèŽãç©ã®äžçã¯ã倿§ãªéžæè¢ãæäŸããŠããŸããããã§ã¯ãæ€èšãã¹ãããã€ãã®ã«ããŽãªãŒã玹ä»ããŸãã
1. ç°å¢ã«åªãã補å
ãã®ã«ããŽãªãŒã«ã¯ãçŽ æãã補é å·¥çšã«è³ããŸã§ãæç¶å¯èœæ§ã念é ã«èšèšããã補åãå«ãŸããŸããäŸãšããŠã¯ä»¥äžã®éãã§ãã
- åå©çšå¯èœãªã¢ã€ãã ïŒ ãŠã©ãŒã¿ãŒããã«ãã³ãŒããŒã«ãããã·ã§ããã³ã°ããã°ãé£å容åšãèèã©ãããªã©ããããã¯äœ¿ãæšãŠã®ãã©ã¹ããã¯ãå è£ ãžã®äŸåãæžãããŸããäŸïŒHydro FlaskïŒäžçäžã§å ¥æå¯èœïŒã®ãããªãã©ã³ãã®é«å質ãªåå©çšå¯èœãŠã©ãŒã¿ãŒããã«ãèŽãããšã¯ãæ°Žåè£çµŠãä¿ãããã©ã¹ããã¯ãã¿ãæå°éã«æããããšã«ã€ãªãããŸãã
- ãªãµã€ã¯ã«çŽ æããäœããã補åïŒ ãªãµã€ã¯ã«ããããããããã«ããäœãããããã°ãåççŽããäœãããããŒããåçæšæããäœãããå®¶å ·ãªã©ãäŸïŒPatagoniaïŒäžçäžã§å ¥æå¯èœïŒã®ãããªãã©ã³ãã®ãªãµã€ã¯ã«ãã©ã¹ããã¯è£œããã¯ããã¯ã¯ãå®çšæ§ãšç°å¢è²¬ä»»ãäž¡ç«ãããŠããŸãã
- ãªãŒã¬ããã¯ããã³å€©ç¶è£œåïŒ ãªãŒã¬ããã¯ã³ããã³è£œã®è¡£é¡ã竹補ã®ã¿ãªã«ãå€©ç¶æåãå«ãããŒãœãã«ã±ã¢è£œåãªã©ãäŸïŒãªãŒã¬ããã¯ã³ããã³ã®ãããã·ãŒãã»ãããããã¥ã©ã«ã¹ãã³ã±ã¢ãããã¯ãææ ®æ·±ãå¥åº·çãªéžæã§ãã
- 廿£ç©ã®å°ãªãæé€çšåïŒ åå©çšå¯èœãªæé€çšã¯ãã¹ãè©°ãæ¿ãå¯èœãªæŽå€ãçåè§£æ§ã®é£åšçšæŽå€ãªã©ãäŸïŒè©°ãæ¿ãããã«ãšæ¿çž®ã¿ã€ãã®æŽæµã¿ãã¬ãããå ¥ã£ãæé€ããããèŽãããšã§ããã©ã¹ããã¯æ¶è²»ãåæžã§ããŸãã
- ãœãŒã©ãŒãã¯ãŒããã€ã¹ïŒ æºåž¯é»è©±ããã®ä»ã®ããã€ã¹çšã®ãœãŒã©ãŒå é»åšãäŸïŒããŒã¿ãã«ãœãŒã©ãŒå é»åšã¯ãæ è¡è ãã¢ãŠããã¢æå¥œå®¶ã«ãšã£ãŠäŸ¿å©ãªã®ããã§ãã
2. ã¢ãããäœéš
äœéšãèŽãããšã¯ãæ°žç¶çãªæãåºãäœããç©ççãªè£œåãããç°å¢è² è·ãå°ããããšãå€ãã§ãã以äžã®ãããªãã®ãæ€èšããŠã¿ãŠãã ããã
- æå®€ãã¯ãŒã¯ã·ã§ããïŒ æçæå®€ãé¶èžã¯ãŒã¯ã·ã§ãããçµµç»ã»ãã·ã§ã³ãèªåŠã³ãŒã¹ãã³ãŒãã£ã³ã°ããŒããã£ã³ããªã©ãäŸïŒæ€ç©ããŒã¹ã®æçã«çŠç¹ãåœãŠãæçæå®€ãé¶èžã¯ãŒã¯ã·ã§ããã¯ã楜ããè±ããªäœéšãæäŸã§ããŸãã
- ã³ã³ãµãŒããæŒåã®ãã±ããïŒ èžè¡ããšã³ã¿ãŒãã€ã¡ã³ãæ¥çãæ¯æŽãã€ã€ã楜ããå€åºãæäŸããŸãã
- ã¹ãããŠã§ã«ãã¹ãªããªãŒãïŒ ãªã©ãã¯ã¹ããŠå¿èº«ããªãã¬ãã·ã¥ããäœéšãæäŸããŸããäŸïŒå€©ç¶è£œåã䜿çšããã¹ãã®äžæ¥å©çšåžã¯ã豪è¯ã§ãµã¹ãããã«ãªã®ããã«ãªããŸãã
- æ è¡äœéšïŒ è¿ãã®èªç¶ä¿è·åºãžã®é±æ«æ è¡ããã£ã³ãæ è¡ããšã³ã»ãããžã§ã®æ»åšãªã©ãå¯èœãªéãïŒäŸïŒé£è¡æ©ã§ã¯ãªãé»è»ãå©çšãããªã©ïŒè²¬ä»»ããæ è¡ãå¿ãããŸãããã
- åç©é€šãããŒãããŒã¯ã®ãã¹ïŒ åŠã³ãšãšã³ã¿ãŒãã€ã¡ã³ãã®æ©äŒãæäŸããŸãã
- ãµãã¹ã¯ãªãã·ã§ã³ïŒ ã¹ããªãŒãã³ã°ãµãŒãã¹ããªã³ã©ã€ã³åŠç¿ãã©ãããã©ãŒã ãæ¬ã®ãµãã¹ã¯ãªãã·ã§ã³ããã¯ã¹ãªã©ãäŸïŒæè²ãªãœãŒã¹ããµã¹ãããã«ãªã©ã€ãã¹ã¿ã€ã«ã®ãã³ããæäŸãããã©ãããã©ãŒã ãžã®ãµãã¹ã¯ãªãã·ã§ã³ã
3. ãšã·ã«ã«ããã³ãã§ã¢ãã¬ãŒãäŒæ¥ãæ¯æŽãã
å ¬æ£ãªåŽåæ £è¡ãšç°å¢è²¬ä»»ã«åãçµãäŒæ¥ããè³Œå ¥ããããšã¯ããµã¹ãããã«ãªèŽãæ¹ãšããŠéåžžã«åŒ·åã§ãã
- ãã§ã¢ãã¬ãŒã補åïŒ å ¬æ£ãªè³éãæ¯æãããå®å šãªåŽåæ¡ä»¶ã§åãçç£è ãã調éãããã³ãŒããŒãçŽ è¶ããã§ã³ã¬ãŒãããã®ä»ã®é£åãäŸïŒãã§ã¢ãã¬ãŒãèªèšŒã®ã³ãŒããŒãšãã§ã³ã¬ãŒãã®ã®ãããã¹ã±ããã¯ãæç¶å¯èœãªèŸ²æ¥ãæ¯æŽããŸãã
- ãšã·ã«ã«ã«äœãããè¡£é¡ãã¢ã¯ã»ãµãªãŒïŒ å ¬æ£ãªåŽåãšãµã¹ãããã«ãªçŽ æãåªå ãããã©ã³ãã®è¡£é¡ãã¢ã¯ã»ãµãªãŒãäŸïŒãªãµã€ã¯ã«çŽ æã䜿çšããäŒæ¥ã®ã¹ã«ãŒãããå ¬æ£ãªè³éãæ¯æãããè·äººãæ¯æŽãã補åãè³Œå ¥ããã
- æ åå£äœãžã®å¯ä»ïŒ åãåã人ãé¢å¿ãæã€æŽ»åã«ããã®äººã®ååã§å¯ä»ããããäŸïŒçµ¶æ» 屿§çš®ã®ä¿è·ãããããªæ°Žãžã®ã¢ã¯ã»ã¹ä¿é²ãæè²ã®æäŸã«çŠç¹ãåœãŠãå£äœãžã®å¯ä»ã
- 匷åãªCSRïŒäŒæ¥ã®ç€ŸäŒçè²¬ä»»ïŒæŽ»åãè¡ãäŒæ¥ïŒ ç°å¢çã»ç€ŸäŒçã³ãããã¡ã³ããæã€äŒæ¥ãæ¯æŽããã
4. æäœããšDIYã®ã®ãã
èªåã§ã®ãããäœãããšã¯ã廿£ç©ãæžããããŠããŒã¯ãªã¿ãããå ããããšãã§ãããéåžžã«ãµã¹ãããã«ã§å人çãªéžæè¢ã§ãã
- æèžåïŒ ç·šã¿ç©ãããéç·šã¿ãçµµç»ããžã¥ãšãªãŒäœããªã©ãäŸïŒæç·šã¿ã®ã¹ã«ãŒããæäœãã®ãžã¥ãšãªãŒã
- çŒãèåïŒ èªå®¶è£œã®ã¯ãããŒãã±ãŒãããžã£ã ãªã©ãäŸïŒèªå®¶è£œãžã£ã ãçŸãã食ãããã±ãŒãããåå©çšå¯èœãªå®¹åšã«å ¥ããŠèŽãã
- ã¢ãããµã€ã¯ã«ã®ããïŒ å€ãçŽ æãæ°ãããŠäŸ¿å©ãªãã®ã«å€èº«ããããäŸïŒå€ãTã·ã£ããããŒãããã°ã«å€ããããåå©çšå®¹åšãããã©ã³ã¿ãŒãäœã£ããããã
- ããŒãœãã©ã€ãºãããã®ããïŒ å¿ã®ããã£ãæçŽãæžãããããã©ãã¢ã«ãã ãäœæããããã«ã¹ã¿ã ã®ãããã¹ã±ãããçµã¿ç«ãŠããããã
- ã·ãŒããã ãæ€ããããã®ããïŒ çç©å€æ§æ§ãä¿é²ããçåœã®èŽããã®ãããã
ãµã¹ãããã«ãªèŽãç©ã®ããã®å®è·µçãªãã³ã
ãµã¹ãããã«ãªèŽãç©ãå®è·µããããã®ãããã€ãã®å®è·µçãªãã³ããã玹ä»ããŸãã
- å è£ ãèæ ®ããïŒ æå°éã®å è£ ãéžã¶ããåççŽãåå©çšå¯èœãªåžè£œã®ã©ããïŒé¢šåæ·ãªã©ïŒããªãµã€ã¯ã«ããã¯ã¹ãªã©ã®ç°å¢ã«åªãã代æ¿åãéžã³ãŸãããããã©ã€ãã©ã¯ãŒã麻ã²ããªã©ã®èªç¶çŽ æã§é£Ÿãä»ããŸãããã
- å°å ã§è²·ãç©ãããïŒ å°å ã®ããžãã¹ãæ¯æŽããããšã¯ã茞éã«ããæåºãåæžããã³ãã¥ããã£ã匷åããŸããå°å ã®è·äººããã¡ãŒããŒãºããŒã±ãããã¯ã©ãããã§ã¢ãæ¢ããŸãããã
- ãã©ã³ãã調æ»ããïŒ è³Œå ¥ããåã«ããã©ã³ãã®æç¶å¯èœæ§ã«é¢ããåãçµã¿ã調æ»ããŸããããB Corpããã§ã¢ãã¬ãŒãããªãŒã¬ããã¯ãªã©ã®èªèšŒãæ¢ããŸãããããŠã§ããµã€ãã§ãµãã©ã€ãã§ãŒã³ã補é å·¥çšãç°å¢ãžã®åãçµã¿ã«é¢ããæ å ±ã確èªããŸãããã
- äºç®ãèšå®ããïŒ ãµã¹ãããã«ãªã®ããã¯é«äŸ¡ã§ããå¿ èŠã¯ãããŸãããäŸ¡æ Œããããåãåã人ã®èå³ã䟡å€èгã«åã£ãææ ®æ·±ãéžæã«çŠç¹ãåœãŠãŸãããã
- èªåã®äŸ¡å€èгãäŒããïŒ èªåã®ã¢ã€ãã¢ãå ±æãããªããããéèŠãªã®ãã説æããããšã§ãä»ã®äººã«ããµã¹ãããã«ãªèŽãç©ã奚å±ããŸããããç°å¢ãæèããéžæã®éèŠæ§ã«ã€ããŠäŒè©±ãå§ããŸãããã
- ã®ããã¬ã·ãŒããæ±ããïŒ ã®ãããåããªãå Žåã«ãåãåã人ãè¿åã亀æãã§ããããã«ä¿ããŸãããã
- åã®ããã¯OKïŒ äžèŠã«ãªã£ãã¢ã€ãã ãåã®ããããããšãæããªãã§ãã ãããããã«ãã廿£ç©ãå€§å¹ ã«åæžã§ããŸãããã ããã¢ã€ãã ãè¯ãç¶æ ã§ãããåãåã人ãåã¶ãã®ã§ããããšã確èªããŠãã ããã
- ã®ããã«ãŒããïŒè²¬ä»»ãæã£ãŠïŒæ€èšããïŒ ã®ããã«ãŒããèŽãå¿ èŠãããå Žåã¯ããšã·ã«ã«ãªäŒæ¥ã®ãã®ãéžã³ãŸãããããã©ã¹ããã¯ãã¿ãé¿ããããã«ãããžã¿ã«ã®ããã«ãŒããéžã³ãŸãããã
ã°ããŒãã«ãªãªãŒãã£ãšã³ã¹ãžã®é©å¿
ãµã¹ãããã«ãªèŽãç©ã¯ãæåãå°åã«ãã£ãŠç°ãªããŸãã倿§ãªäŸ¡å€èгãç¿æ £ãåæ ãããããã«ãã¢ãããŒããé©å¿ãããããšãéèŠã§ãã
- æåçãªé æ ®ïŒ èŽãç©ã«é¢ããçŸå°ã®ç¿æ £ãäŒçµ±ã調æ»ããŸããããç¹å®ã®æåã§ã¿ããŒãšãããããäžå¿«ã«æããããããã¢ã€ãã ãèŽãã®ã¯é¿ããŸãããã
- çŸå°ã§ã®å ¥æå¯èœæ§ïŒ å°åã«ãã£ãŠãµã¹ãããã«è£œåã®å ¥æå¯èœæ§ãç°ãªãããšãèæ ®ããŸããããããåœã§ç°¡åã«å ¥æã§ãããã®ããå¥ã®åœã§ã¯ããã§ãªãå ŽåããããŸããçŸå°ã§è³Œå ¥ã§ããããäžçäžã«çºéããŠããããªã³ã©ã€ã³ã»ã©ãŒããè³Œå ¥ã§ããã¢ã€ãã ãåªå ããŸãããã
- äºç®ãšæé ãïŒ ãµã¹ãããã«è£œåã®ã³ã¹ãã¯å Žæã«ãã£ãŠå€§ããç°ãªãããšãèªèããŸãããã倿§ãªäºç®ã«å¯Ÿå¿ã§ãããããããŸããŸãªäŸ¡æ Œåž¯ã®éžæè¢ãæäŸããŸãããã
- é éãšç©æµïŒ é éã«ããç°å¢ãžã®åœ±é¿ãèæ ®ããŸããããå¯èœã§ããã°ãå°å ã®æ¥è ãã«ãŒãã³ãã¥ãŒãã©ã«ãªé éãªãã·ã§ã³ãæã€æ¥è ãã補åãéžã³ãŸãããã
- èšèªã®å£ïŒ ãªã³ã©ã€ã³ã§è²·ãç©ãããéã¯ã補å説æãæç¢ºã§çè§£ããããããšã確èªããŸããããå¿ èŠã«å¿ããŠãå€èšèªãªãã·ã§ã³ãæäŸãããã翻蚳ããŒã«ã䜿çšãããããããšãæ€èšããŸãããã
- å æ¬æ§ïŒ æç¶å¯èœæ§ã®æŠå¿µã«ã¯ã瀟äŒçå æ¬æ§ãå«ãŸããªããã°ãªããŸãããéžã¶ã®ããããèœåãèæ¯ã«é¢ä¿ãªãããã¹ãŠã®äººã«å©çšå¯èœã§ããããšã確èªããŸãããã
å°åå¥ã®ãµã¹ãããã«ãªã®ããã¢ã€ãã¢ã®äŸïŒ
åç±³ïŒ
- ç±³åœæ ç¹ã®äŒæ¥ã®ãªãŒã¬ããã¯ã¹ãã³ã±ã¢è£œåãç¹éãããµãã¹ã¯ãªãã·ã§ã³ããã¯ã¹ã
- éœå¿ã§ã®ã³ã³ãµãŒããã·ã§ãŒã®ãã±ããã§ãå ¬å ±äº€éæ©é¢ã®å©çšãä¿é²ããã
ãšãŒãããïŒ
- åå©çšå¯èœãªã³ãŒããŒã«ãããšå°å ã§çç ãããã³ãŒããŒè±ã§ãã«ãã§æåãæ¯æŽããã
- èªè»¢è»ä¿®çåºã®ã®ããåžã
ã¢ãžã¢ïŒ
- åå©çšå¯èœãªç®žãšç«¹è£œã®åŒåœç®±ã®ã»ããã
- çç©å€æ§æ§ã®ä¿å šã«çŠç¹ãåœãŠãå°å ã®ä¿è·ãããžã§ã¯ããžã®å¯ä»ã
ã¢ããªã«ïŒ
- å°å ã®è·äººã«ããæäœãåã
- æç¶å¯èœãªç掻ãç°å¢ä¿å šã«é¢ããæ¬ã
åç±³ïŒ
- ãšã¬ãªããªãŒãã®ã®ããåžã
- ãªãŒã¬ããã¯ã§ãã§ã¢ãã¬ãŒãã®ã³ãŒããŒã®ããã±ãŒãžã
èŽãç©ã®æªæ¥ïŒã³ã³ã·ã£ã¹ãªæ¶è²»ãåãå ¥ãã
ãµã¹ãããã«ãªèŽãç©ã®å°é ã¯ãã³ã³ã·ã£ã¹ãªæ¶è²»ãžã®ããåºç¯ãªã·ãããåæ ããŠããŸããããå€ãã®äººã ãèªåã®éžæã®åœ±é¿ã«æ°ã¥ãã«ã€ããŠãç°å¢ã«åªãããšã·ã«ã«ãªè£œåãžã®éèŠã¯æé·ãç¶ããã§ããããèŽãç©ã¯åãªãã¢ã€ãã ã§ã¯ãªããæããããšé æ ®ã衚çŸãããã®ã§ããããªãã®äººçã«ããã人ã ãšå°çã®äž¡æ¹ã倧åã«æãæ°æã¡ãç€ºãæ©äŒã掻ãããŸãããã
ãããã®ãµã¹ãããã«ãªèŽãç©ã®å®è·µãåãå ¥ããããšã§ãããªãã¯ããããžãã£ãã§æç¶å¯èœãªæªæ¥ã«è²¢ç®ã§ããŸããããã¯æ ã§ããããã¹ãŠã®å°ããªäžæ©ãéããçã¿åºããŸããã³ã³ã·ã£ã¹ãªæ¶è²»ãåãå ¥ããä»ã®äººã ã«ãåãããã«ããããä¿ããŸããããèŽãç©ã®æªæ¥ã¯ãç§ãã¡ãäœãèŽããã ãã§ãªããã©ã®ããã«èŽããã«ããã®ã§ãã